Initial Strategy Assessment Meeting:
During this meeting, the selected team works through the organization's needs to determine opportunities to deliver on marketing/sales objectives. We discuss business objectives and current obstacles. Key elements of our discussion include:
- Understanding market positioning
- Defining existing program goals and objectives
- Reviewing current products/services mix and planned future products and services
- Analysis of the company's current audiences
- Assessing current channels of interaction with the company's audiences
- Defining top competitors in the marketplace
- Understanding current program success measurement processes
Design of Strategy:
After completing steps one and two, our labor-intensive work begins. This is the step where we begin to build the future. We begin to form the tactical building blocks for our strategic foundation by identifying needed additional resources to complete the strategic marketing plan (refer to step by step process guide). Then we move on to:
- Defining each audience
- Identifying optimal channels of interaction
- Matching of product benefits and audience needs
- Creating initial drafts of messaging / positioning
- Developing effective success measurement processes
Strategy Development:
The team begins assembling the building blocks for the strategic foundation constructed in design. The groundwork is being laid for advancing a documented strategic marketing plan. The initial draft of your strategic marketing plan is developed for all team members and management to review. Upper management now takes the opportunity to evaluate and provide valued input. Soon afterward, the parameters of the strategic marketing plan are made final.
Delivery of the Strategic Marketing Solution Plan:
The Strategic Marketing Solution Plan is finalized! We are united in strategy and we remain as your
strategic partner to
execute the tactical aspects of your marketing plan. You have one point of contact and
one responsible partner. Now, you are enabled to implement our complete tool-set to reach your business objectives:
- Website design and content management tool
- Email marketing strategy and management tool-set (push marketing)
- Search engine marketing (pull marketing)
- Print advertising strategy, creative and buying
- Contact center
- Direct mail
- Collateral material
- Partnership marketing
Evaluation / Measurement:
Proper measurement processes are an essential element to the success of any marketing strategy. We ensure your organization implements processes enabling measurement for every tactical program aligned with your strategic marketing plan. Detailed success measurement is key to identifying success or if there are needs for improvement within each program. This enables you to apply your resources in the most efficient and profitable manner.
Click here to see our strategic marketing solution case study
