Strategic Marketing Case Study
Client: Alora Ambiance - Manufacturer And Marketer Of Scented Home Products.
Challenge: To grow direct to consumer sales.
Solution: SixRM worked closely with Alora Ambiance to understand their current situation and develop a strategic plan to maximize Alora Ambiance's marketing dollars performance. Through our analysis we worked with Alora Ambiance to redesign their pricing, margins, product offerings, website and online marketing tools to target their customer profile.
In order to maximize Alora Ambiance's marketing dollars, we implemented the SixRM strategic marketing platform including search engine marketing, email marketing, enhanced product offerings, margin management, customer analysis and complete performance tracking and analysis on order to construct Alora Ambiance's organizational knowledgebase.
Result: In less than 18 months, we over tripled Alora Ambiance's direct to consumer sales and have continued to grow each and every year.
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