Search Engine Optimization - SEO & PFB Advertising
Okay, you have a great website. Everyone you show your website likes it, but, nobody can find your site. Why? Because just putting Meta data in your site will not work to drive high search engine rankings - it takes much more than just Meta data. It takes a complete search engine optimization (SEO) strategy. What are you going to do?
Search engine optimization (SEO), SixSearch, will enable your customers and prospects to find your website. Over 90% of Internet customers use search engines to find information and purchase products and services.
Search engine optimization (SEO), in fact, offers the highest return on investment of any online marketing tactic. SixSearch attracts customers to your website to purchase products and services. Why? Because when you implement SixSearch search engine optimization (SEO), your website will attract customers who select themselves based on the specific need they want fulfilled. In other words, search engine optimization (SEO) will achieve the critical six R's of marketing:
- Right audience
- Right channel
- Right time
- Right message
- Right offer
- Right product
Designing strategy and infrastructure for search engine optimization (SEO) is crucial for your business to realize its full potential. At SixRM, we ensure search engine optimization (SEO) and proper submission of your website to the top 10 search engines, including Yahoo, Google, MSN, AOL, Ask, Lycos, Excite, Netscape and more. The top 10 search engines drive over 90% of all web site traffic!
SixSearch Search Engine Optimization (SEO): Delivers on your website/business objectives:
- Deliver unsurpassed awareness of your organization and products
- Enable interested buyers to find your website and increase purchasing
- Increase customer acquisition
- Improve average sale per visitor
- Create a marketing database of people interested in your company
- Drive significant increases in the 'right' traffic to your website
SEARCH ENGINE OPTIMIZATION (SEO) WHITE PAPER INTRODUCTION - excerpt
One of the challenges for a business is to stand out in a crowded market. The problem can be acute on the web, where there may be hundreds of similar sites.
The Internet is the most comprehensive source of information that has ever existed. But like any library of knowledge, it must be categorized and organized to be effective. Search engines are a customer's way of sifting through the information to narrow their search. No other form of advertising is nearly as focused because the customer is quickly searching for you and your products. A search engine user is a highly receptive and targeted audience because they are trying to research or buy a product or service you offer. The customer has come looking for you and they want what you have to offer.
Search engine optimization (SEO) is the most cost-effective marketing tool available to attract customers to your website to purchase products and services. By implementing a search engine optimization (SEO) strategy, you achieve the critical six R's of marketing:
- Right Audience
- Right Channel
- Right Time
- Right Message
- Right Offer
- Right Product/Service
Search engine optimization (SEO) enables search engines to be the bridge between potential customers and your website. People look to search engines for relevant, unbiased search results. A recent Commerce Department study shows that nearly 80% of the United States population is online, and it is projected that figure will increase until it reaches a virtual 100%. According to the Georgia Institute of Technology, 88% of Internet users find new websites through search engine listings. In addition, the NDP Group also said more online purchases originate from search engine listings than any other source. Customers find web sites primarily through search engines -- in fact, the only traffic that has higher conversion rates is return traffic from previous customers. Jupiter Media Metrix and the NPD Group state that search engine traffic surpasses opt in campaigns on every conversion measurement including: including return on investment, awareness, purchasing and visitor acquisition costs.
For search engine optimization (SEO) success, it is crucial that your Website is listed prominently (the top 30 results) within search results for relevant key phrases with a goal to reach number 1. In reality, it is unrealistic to think that through search engine optimization (SEO) your site will reach number 1 for every search phrase. The search engine marketplace is a competitive and ever changing environment. In addition to organic search engine optimization (SEO), search engines have made available Pay-for-Bid advertising in the search engine rankings. All major search engines offer Pay-For-Bid advertising and it can be a very effective marketing tool. In almost every instance, Pay-For-Bid advertising will cost you much more than organic search engine optimization (SEO) and in many instances a combination of organic search engine optimization (SEO) and Pay-For Bid advertising will provide you with the maximum dollar sales and profits.
SEARCH ENGINE OPTIMIZATION (SEO) It is important to understand search engine market share. Many people have seen software packages that will automatically submit to over 3,000 search engines. That sounds great, but the reality is only 4 to 5 search engines really matter, because those 4 to 5 search engines drive over 95% of all search engine traffic.
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